Search engine optimization is an umbrella term that covers various aspects of optimizing different elements of a website to get it to rank higher in the search engine results. One of the most important aspects of SEO is the key words. In fact, it won’t be wrong to say that a proper SEO campaign does not begin without first researching the best keywords for SEO.
These keywords are the foundation of every single optimization campaign and a campaign that begins without a list of well researched keywords is doomed to fail. However, not everybody is aware of the importance of choosing the right keywords for an optimization campaign. Some optimizers make the mistake of choosing keywords with high number of searches but they don’t pay due attention to the competition in the search engine result pages. On the other hand, some optimizers tend to overestimate the campaign and ignore keywords that could bring in a lot of traffic with little investment.
Simply put, choosing the best keywords for SEO is as much art as it is science. Here is how professional optimizers go about choosing the right keywords for an optimization campaign.
Related to Your Business
This may seem obvious but you need to dig deeper in order to discover hundreds of keywords that may not seem related to your business at the surface but are capable of delivering a lot of visitors with buying intent. Don’t make the mistake of thinking that informational keywords only attract visitors that are not going to buy anything.
Keep in mind that sometimes, it takes multiple visits for the visitor to convert into a paying customer. When you focus on informational keywords, it establishes your website as an authority in your niche and that not only helps your conversion rates but also leads to better engagement on not just your website but also on your related social media channels.
The fact is that high volume keywords attract a lot of competition. You can always rank your website for highly competitive keywords but it is going to take a lot of effort and time to get desired results. This is the reason, experts recommend choosing low-volume and low competition keywords in addition to certain high-volume keywords to get a lot of traffic.
Search engine optimization has become highly competitive today. Keep in mind that there are more than 300 million websites online and thousands of websites are being added to this list on a daily basis. While you can optimize your website for search engines on your own, it takes a lot of time. Also, search engines are always changing algorithms and things that work today may not work tomorrow. Therefore, it makes sense to hire the services of a qualified and well regarded agency specializing in search engine optimization.
WebClimb is one of the leading agencies offering search engine optimization services to professionals and companies throughout the US and Canada for many years. In addition to SEO, they also offer social media SEO, content optimization as well as site audit services among others. Give them a call today to learn more about how they can help you optimize your website and achieve higher rankings in the search engine result pages.