More people are using their mobile devices to access the Internet. They are visiting websites, reading new, and even making purchases from the websites they visit on their web. The traffic from mobile devices was once seen as an after thought. But, now there is a real need to collect the data from mobile users, and that is done by using mobile analytics companies and the products they offer.
it is estimated that 15% of Internet traffic originates from mobile devices. And, it is set to grow even more. Tablet devices are already outselling desktop PCs and notebooks, so logic would dictate that the access will increase even more. Couple that with the nearly 2 billion apps downloaded each week, and you can see the need for mobile analytics companies to provide data to web masters.
What are analytics to begin with?
Analytics are the bits of data we collect about visitors to our websites. The data can be as simple as tracking how many hits a website gets all the way down to telling us what language the user speaks.
Sometimes the data can be overload, but it all has a use.
For example, with mobile analytics, you can tell how big the screen is that accesses a website. If you find that people with larger screens are coming to your site and staying for awhile, but others with smaller screens are abandoning at an alarming rate then you have to optimize for that smaller screen. But, the decision to optimize may be based on the numbers of people visiting with the smaller screen.
The overall data collected can be used to make sure the designer has build a website that is harmonious to most users no matter what brand or mobile operating system they are using. The idea is to capture as many visitors as possible, and keep there as long as possible, and then convert them.
Analytics has come a long way. The ability to apply this technology to mobile users has become necessity as more people are using their mobile devices to access the Internet. Mobile traffic is no longer considered a bonus. At some point it will be the main traffic we are trying to optimize our websites for. Thanfully, the analytics companies have adapted and designed systems we need to capture this all important data to study.