Advertising dollars today are spent where consumers usually spend most of their time, talking on their smartphones. Instantly a business can communicate with their customers and other consumers through text messages offering different kinds of sales and promotions. The beauty of mobile marketing is that it is an instant form of contact where a business can reach out to the consumer who has opted in to receive their messages.
Not all mobile marketing is appreciated by consumers because there is still a lot of spam out there. But for the most part in places like North America and Western Europe standards and guidelines have been put in place to self-regulate the mobile marketing industry. No consumer enjoys receiving spam messages whether its in your email box or on your phone.
With the rise of smartphones comes new forms of advertising that have never been seen before. Now a business has a way to connect instantly with their customers in many different ways that were not possible in the past. Previously advertising was mostly print, radio and television, but how can a business be sure that their ads are getting in front of the right people? That is a lot of time and money being spent on trying to locate the right consumer.
Now with mobile marketing the people who want to receive messages from you can opt-in. This gives you permission to send these consumers text messages advertising sales, promotions and upcoming events. This instant form of communication can capture the viewers attention in a matter of seconds! Instantly a business can see how well or how poorly their advertising campaign is going.
Most people with smartphones enjoy receiving text messages especially when it is for something that can save you money. Even better when it is your favorite store that offers some fantastic promotion. You can now see how powerful mobile marketing has become and you can bet with more people purchasing smartphones this business is only going up.